Higher Conversion, Lower Cost Per Acquisition For As Low As $110.

About the Company

The call center specializes in selling Medicare products (Medicare Advantage, Medicare supplements, Part D plans, etc.) to the senior & Medicare-eligible community. Their employees are committed to growing their business without losing sight of serving the customer. Their agents throughout the nation are licensed to sell products from multiple carriers, meaning that they are completely unbiased when they sell health care. The agents are dedicated to finding the best plan that fits their client’s needs.

Pain Points

Taokym As A Solution

As a provider of Medicare products, there were several pain points.

The organization struggled with balancing lead volume. There needed to be enough opportunities to keep the team active, but not saturate the system and drive-up cost per acquisition (CPA).

Providing opportunities that were correctly qualified.

Making all this happen at a profitable cost per acquisition.

Taokym As A Solution

  1. The Virtual Assistants (VA) are qualifying appointments or transfers while the sales agents are busy closing the sales. Consistency provides the sales team the ability to spend more time speaking with clients versus filtering data.
  1. The VAs provides the sales team with an appropriate volume of leads to keep the staff active.
  1. When the agents are on active sales calls the VAs book appointments at scheduled times to the sales team’s calendar.
  1. The cost per acquisition is profitable.
  1. Taokym also manages their own team and production expectations, so the call center can focus on sales and sales management.


Reduced CPA

Increased Sales

The 2021 AEP season had a CPA at $110-$150. The approximate CPA for the first 6 weeks of 2022 was $125. This client increased sales year over year and reduced their CPA because Taokym is an extension of their sales team at an affordable price.

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